When it comes to digital marketing, it’s important to remain flexible, adapt to changes, and continuously update and tweak your strategy. Digital marketing is constantly evolving, so you’ll need to experiment and test different approaches to discover what works the best for your brand. Stay up to date with the latest B2B digital marketing strategies… Continue Reading 5 Must-Know Digital Marketing Strategies for 2023
Ad Agency New York
A Step-by-Step Guide to Conducting Competitor Research in B2B Markets
We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets
5 Tips to Enhance The User Experience on Your Dental Manufacturing Website
In order to effectively connect with dental professionals online, you’ll need to build a website for your dental manufacturing company that not only offers informative content, but a positive user experience. Your website is the core of your digital footprint, and what your visitors encounter will determine whether or not they want to do business… Continue Reading 5 Tips to Enhance The User Experience on Your Dental Manufacturing Website
How to choose the right social media platform for your business in 2021
Are you a business looking to incorporate social media marketing into your marketing plan for 2021?, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down… Continue Reading How to choose the right social media platform for your business in 2021
Online Influencers to Follow New Disclosure Guidelines
This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines
14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
Your Current Marketing Efforts Can Hurt or Help
Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Spending the Right Amount on Your Marketing is a Challenge
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
Is Your B2B Marketing Really Effective?
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?
Is Social Media a Relevant Tool for B2B Marketers?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
Top 5 B2B Marketing Tips on Promoting Your Services
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
What is the Right Balance of Print and Digital for Manufacturing Companies?
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?
Top 5 Myths: Hiring an Agency vs. In-House Marketing
Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing
Is Your Participation in Social Media Worth the Investment?
The question many business executives are asking lately with regard to social media seems to be “What’s the return on investment?” There may not be a solid answer for you so far – especially if you’re seeking a monetary return. Social media is a transformational way of communicating and its effects have yet to be… Continue Reading Is Your Participation in Social Media Worth the Investment?
How to Develop a Social Media Strategy
Developing a true social media strategy is not as easy as hiring an intern to do everything and hoping it works. There are many moving parts and people who have to get involved in order to make social media a long-term success. We recommend formulating a plan and getting a top-down corporate commitment on why… Continue Reading How to Develop a Social Media Strategy
Ad Agency Long Island, New York
The Perfect Fit— Where client and agency align for success. CGT Marketing is a resourceful, full-service business-to-business advertising and marketing agency specializing in developing and implementing customized, results-oriented programs for mid-size and larger companies. Our colleagues and clients recognize us as one of the outstanding ad agencies in Long Island. From strategic planning to the… Continue Reading Ad Agency Long Island, New York