advertising agency long island

A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence Social media networking

LinkedIn B2B Marketing If your B2B company isn’t utilizing LinkedIn in your marketing plan, you’re missing out on a huge opportunity that could help your brand engage specific target audiences. LinkedIn is a powerful networking tool for B2B companies. If your goal is to connect with motivated business professionals and market your products/services to B2B… Continue Reading Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

5 Tips for Running an Engaging Email Marketing Campaign

5 Tips for Running an Engaging Email Marketing Campaign

When you receive a promotional email, do you open it and read it? Or is your inbox always filling up with email after email from the same business, resulting in you deleting them all or even unsubscribing? If you’re running an email marketing campaign, the last thing you want to do is spam and annoy… Continue Reading 5 Tips for Running an Engaging Email Marketing Campaign