With sales results from social media marketing efforts still relatively unclear and the amount of dollars spent towards those efforts directly affecting the bottom line, each January business executives pose the question, “Should I continue to increase social media spending?” This year, with more budgets tightened, expect to see companies re-examine this spending, trying to… Continue Reading Another Year, a Similar Question: Does Social Media Work for Your Business?
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Top Web Marketing Tips for Small Businesses
For small businesses, smart web marketing is key. Here are our tips: Content If you want major search engines to find your website and place you higher on their results listings, your site must have highly relevant content. The text and images must relate to their keywords. The more informative content, the more the search… Continue Reading Top Web Marketing Tips for Small Businesses
Is Your Business Healthy Enough To Survive 2013?
One of the most difficult things for companies to do at the end of the year is a physical fitness review of the past 12 months’ performance in order to right what was wrong and re-invent what was status quo. Key areas to check include: 1. Corporate Health: How well did your company’s purpose, position,… Continue Reading Is Your Business Healthy Enough To Survive 2013?
How to Win the Email Game and Get Higher Response Rates
If you’ve been “blasting” emails to everyone on your customer list over the past umpteen years, then you’ve left a lot of money on the table – and have probably lost a lot of customers as well – customers who have continuously received emails from you that just aren’t of interest to them. And one… Continue Reading How to Win the Email Game and Get Higher Response Rates
Leadership: The New Face of Marketing
Leadership – how you lead the business or the department you manage – is the new face of marketing. It’s not the campaigns, media buys or the “top 50 ways to increase sales” that will sustain your business long-term; it’s your leadership qualities and the culture instilled in your team. The degree of success for… Continue Reading Leadership: The New Face of Marketing
The Big Fuss Over Instagram’s New Privacy Policy
In the past few days the internet and social media have blown up with criticism of Instagram’s privacy policy revisions. The questionable paragraph: You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored… Continue Reading The Big Fuss Over Instagram’s New Privacy Policy
Six Elements Your Company's Web Site Homepage May Be Missing
With more and more social media platforms to establish a presence on, it may be easy to forget that the headquarters for your company’s digital or online efforts is your website. As more visitors are drawn to your website, it’s important to understand that you’ve got eight to ten seconds, to not only impress the… Continue Reading Six Elements Your Company's Web Site Homepage May Be Missing
Facebook for Advertising: The Best Strategy for the Best Results
Since General Motors pulled its advertising budget from Facebook, claiming its ads had little impact on car purchases, many have questioned the value of Facebook as a results-oriented advertising medium. We take a different approach, feeling that not enough advertisers have focused on the best way to utilize Facebook. You’d never think to slap together… Continue Reading Facebook for Advertising: The Best Strategy for the Best Results
Study: Large Corporations Taking Greater Advantage of Social Media
A recent study begins to answer the question of the efficacy of social media and whether it’s worth the investment. We’ve always been of the opinion that social media is here to stay, and it can be a valuable resource for your business. FedEx and Ketchum recently conducted a study of a smattering of large… Continue Reading Study: Large Corporations Taking Greater Advantage of Social Media
Facebook’s Future: Certain or Not?
According to a survey by Reuters, four out of five Facebook users have never bought a product or service as a result of advertising or comments on the site. The poll also found that 34 percent of users were spending less time on the website than they were six months ago. Only 20 percent were… Continue Reading Facebook’s Future: Certain or Not?
GM Pulls Advertising From Facebook, Journal Reports
Many companies have been questioning whether advertising on Facebook is effective, and General Motors Co. has just determined that they, in fact, aren’t. The company has planned to stop advertising on Facebook, revealing that their paid ads have had little impact on consumers, reports the Wall Street Journal. GM will still continue to expand its… Continue Reading GM Pulls Advertising From Facebook, Journal Reports
Using Google to Get a Mobile-Friendly Website
With more and more people accessing websites through their smartphones, it’s important that your site is easy to read and navigate, with links that are “thumb-ready” for a smaller screen. Your mobile site needs to have three pieces of information instantly available to users on the go: your address, phone number and hours. Keep in… Continue Reading Using Google to Get a Mobile-Friendly Website
Stop Hunting, Start Nurturing
Companies typically spend a disproportionate amount of time and money hunting for new customers, often forgetting about their most loyal clients and customers – the 30 percent who purchase with greater frequency and generate the most profit and publicity. Hopefully, you’re able to identify specifically who those valuable customers and clients are. For many companies,… Continue Reading Stop Hunting, Start Nurturing
Do You Have Time for Social Media?
One of the more common questions I get asked is “When do I have time for all this stuff?.” Let me share with you some ideas on how to manage social media for your organization. First, to understand when and how much time to put into this medium you need to know that social media… Continue Reading Do You Have Time for Social Media?
Ad Agency Long Island, New York
The Perfect Fit— Where client and agency align for success. CGT Marketing is a resourceful, full-service business-to-business advertising and marketing agency specializing in developing and implementing customized, results-oriented programs for mid-size and larger companies. Our colleagues and clients recognize us as one of the outstanding ad agencies in Long Island. From strategic planning to the… Continue Reading Ad Agency Long Island, New York
Twitter Schmitter
Is Twitter right for you? All the talk, hype, and buzz around Twitter is pretty damn exciting. But what’s the real story? Over the past three months, the number of unique visitors to Twitter’s website appears to have leveled off. Does this mean it’s a passing fad? (In my opinion, this is a result of… Continue Reading Twitter Schmitter
Social Media at Work
There has been more and more talk lately about employee use of Social Networking sites during the workday. There are two sides to this coin – using social media tools (Twitter, LinkedIn and Facebook) for real business related activity and using them strictly for personal interest. The ‘Pro’s’ Social Networking sites can actually be effective… Continue Reading Social Media at Work
Letting Go
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go
The Magic Seven
These challenging economic times require us to be thoughtful, open minded and most of all sensitive to the drivers that make your business successful.We’ve been through two recessions since the 80’s and it is clear that the short and long term affects of cutting marketing efforts have proven to be negative. So, then what else… Continue Reading The Magic Seven
Don’t Cut Your Nose…
Current economic conditions cause us to re-examine our expenses. It makes for difficult decisions. And it makes perfect sense to trim those expenses that are not critical. However, don’t cut your nose to spite your face. One of the first ‘knee-jerk’ reactions is to cut marketing and advertising dollars. After all, why spend money here… Continue Reading Don’t Cut Your Nose…