As a business executive or social media marketer, we know your schedule can be busy, but it’s worth dedicating some time each week to social listening. What is social listening? Social listening involves actively monitoring your social media pages and various online forums for conversations about your brand and products or services. It’s all about… Continue Reading 5 Undeniable Benefits of Social Listening
agile marketing
Drop the Curtain: 5 Ways to Humanize Your Brand
Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand
3 Agile Marketing Tips to Improve Your Marketing Agility
What is Agile Marketing? Since the start of the COVID-19 pandemic, successfully marketing your company can be challenging. Current events and what’s important to your audience can change on a day-to-day basis and even at a moment’s notice, ultimately affecting your marketing strategy and overall messaging. In fact, according to the Association of National Advertisers,… Continue Reading 3 Agile Marketing Tips to Improve Your Marketing Agility