B2B Advertising

5 Reasons Why Your Website Should Have Live Chat

5 Reasons Why Your Website Should Have Live Chat

Does Your Website Have a Live Chat feature? Improve Your Customer’s Experience By Providing Convenience Today, so many products and services are digitized and instantaneous: Facebook and Instagram direct messaging with brands, ordering food on an app with the press of a button, and even smart home products we can control right from our phones…… Continue Reading 5 Reasons Why Your Website Should Have Live Chat

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to… Continue Reading Here’s What to Do if Your Facebook Ads Keep Getting Rejected

5 Tips for Running an Engaging Email Marketing Campaign

5 Tips for Running an Engaging Email Marketing Campaign

When you receive a promotional email, do you open it and read it? Or is your inbox always filling up with email after email from the same business, resulting in you deleting them all or even unsubscribing? If you’re running an email marketing campaign, the last thing you want to do is spam and annoy… Continue Reading 5 Tips for Running an Engaging Email Marketing Campaign

5 Social Media Marketing Mistakes Not to Make in 2021

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

3 Tips for Social Media Community Management in the Time of COVID-19

3 Tips for Social Media Community Management in the Time of COVID-19

Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19

Your Marketing Needs to Evolve

Your Marketing Needs to Evolve

How to Adapt Your Marketing Strategy in a Crisis In a crisis situation subject to daily/weekly changes, you must continually review and adapt how you are speaking to your customers and managing your brands. Since the COVID19 pandemic and the Black Lives Matter movement have taken center stage, most organizations have given marketing a lower… Continue Reading Your Marketing Needs to Evolve

Online Influencers to Follow New Disclosure Guidelines

Online Influencers to Follow New Disclosure Guidelines

This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines

14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows

14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows Tradeshows Marketing

As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows

Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones

Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones

Are you familiar with the latest digital marketing strategies to drive customer engagement and sales for your manufacturing company? Are you maximizing their effectiveness? If the answer is “not really” (or something similar), you’re missing out on countless opportunities to connect with your customers and prospects. Technology has impacted the way we communicate. Your sales… Continue Reading Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones

Your Current Marketing Efforts Can Hurt or Help

Your Current Marketing Efforts Can Hurt or Help Marketing

Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help

Spending the Right Amount on Your Marketing is a Challenge

Spending the Right Amount on Your Marketing is a Challenge Marketing

Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge

Is Your B2B Marketing Really Effective?

Is Your B2B Marketing Really Effective? Marketing, B2B, B2B Marketing

As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?

Is Social Media a Relevant Tool for B2B Marketers?

Is Social Media a Relevant Tool for B2B Marketers? social media

To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?

Top 5 B2B Marketing Tips on Promoting Your Services

Top 5 B2B Marketing Tips on Promoting Your Services

The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services

What is the Right Balance of Print and Digital for Manufacturing Companies?

What is the Right Balance of Print and Digital for Manufacturing Companies?

How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?

How to Find the Right Influencers for Your Beauty Brand

How to Find the Right Influencers for Your Beauty Brand

With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand

Top 5 Myths: Hiring an Agency vs. In-House Marketing

Top 5 Myths: Hiring an Agency vs. In-House Marketing

Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing

How to Maximize Your B2B Efforts During the Holiday Season

How to Maximize Your B2B Efforts During the Holiday Season

December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season