Does Your Website Have a Live Chat feature? Improve Your Customer’s Experience By Providing Convenience Today, so many products and services are digitized and instantaneous: Facebook and Instagram direct messaging with brands, ordering food on an app with the press of a button, and even smart home products we can control right from our phones…… Continue Reading 5 Reasons Why Your Website Should Have Live Chat
Want to Keep Customers Engaged on Social Media? Have you ever seen a company on social media that only posts about their promotional offers? There’s a good chance you stopped following them… How to Create Valuable Content For Social Media Posts Provide Value, Not Sales Copy Sharing too much sales content can actually drive your… Continue Reading Follow This Winning Formula to Create Valuable Social Media Posts
The Apple iOS 14 release can affect your Facebook ads and reporting… Changes with the iOS 14 have been announced that’ll impact how conversion events from tools like the Facebook pixel are received and processed. According to Facebook, “Apple will begin to require that apps in the App Store that engage in what Apple defines… Continue Reading How Will the Apple iOS 14 Release Affect My Facebook Ads & Reporting?
So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to… Continue Reading Here’s What to Do if Your Facebook Ads Keep Getting Rejected
When you receive a promotional email, do you open it and read it? Or is your inbox always filling up with email after email from the same business, resulting in you deleting them all or even unsubscribing? If you’re running an email marketing campaign, the last thing you want to do is spam and annoy… Continue Reading 5 Tips for Running an Engaging Email Marketing Campaign
When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021
If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas
This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines
As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?
Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing