b2b marketing agency

AI’s Impact on B2B Marketing: a Content Creation Companion

AI’s Impact on B2B Marketing: a Content Creation Companion

AI in B2B content marketing has brought about a mix of both excitement and caution for marketers. Many companies have embraced AI-generated content, incorporating it across channels such as social media, email marketing campaigns, and website design. Even if you haven’t given AI a try yet, you’ve likely heard the ever-increasing buzz surrounding AI’s impact… Continue Reading AI’s Impact on B2B Marketing: a Content Creation Companion

A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

5 Social Media Community Management Tips for Manufacturing Marketers

5 Social Media Community Management Tips for Manufacturing Marketers Manufacturing Marketing from CGT Marketing

Since a large portion of your audience is seeking and sharing technical information on social media, it’s important to remember that a critical element of an effective social media program is community management. It’s often overlooked or not attended to on a consistent basis, yet it remains a key step to increasing engagement, which eventually… Continue Reading 5 Social Media Community Management Tips for Manufacturing Marketers

5 Reasons Why Your Website Should Have Live Chat

5 Reasons Why Your Website Should Have Live Chat

Does Your Website Have a Live Chat feature? Improve Your Customer’s Experience By Providing Convenience Today, so many products and services are digitized and instantaneous: Facebook and Instagram direct messaging with brands, ordering food on an app with the press of a button, and even smart home products we can control right from our phones…… Continue Reading 5 Reasons Why Your Website Should Have Live Chat