There are many aspects that make up a successful mobile marketing campaign. And before you think that B2Bs cannot benefit from these strategies, think again. There are many parts of the B2C marketing industry that B2Bers can most definitely take advantage of, and we have gathered them here: Mobile Video Video marketing is one of… Continue Reading Yes, B2Bs Can Benefit From Mobile Marketing
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New Facebook Marketing Features You Should Know About
Facebook is continuously rolling out new features to better itself. We have compiled a list of the ones you need to know about… Sponsored Messages: Send Facebook ads to your customers directly through ‘Sponsored Messages’ for Facebook Messenger. These messages are targeted, in-context ads which are sent to people who have previously communicated with your… Continue Reading New Facebook Marketing Features You Should Know About
B2B Marketing Trends for 2018
Marketing has changed in more ways than one in 2017. The new year will be no different. Here are some trends to keep an eye out for in 2018. Content Marketing Content is key for B2B Marketing! You have probably heard this a million times already but we’ll keep saying it as long as it… Continue Reading B2B Marketing Trends for 2018
Search Engine Optimization on Long Island
Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island
Should You Have an In-House Marketing Team or Hire an Agency?
The answer to this question can possibly change the future of your business for the better… or worse. So which should you choose? We have gathered some intel to help you decide. The benefits of having an in-house marketing team One of best things about having an in-house team is that there is a quicker… Continue Reading Should You Have an In-House Marketing Team or Hire an Agency?
The Future of Print Advertising
Is there a future for print advertising? This question keeps popping up and we feel the need to address it. Advertisers have been, and are continuing to, transition their traditional practices to the digital world. They are using similar concepts and designs when it comes to the appearance of their ads; however, their avenues have… Continue Reading The Future of Print Advertising
New LinkedIn Features You Should Know About
LinkedIn received a makeover and it’s better than ever. Whether you’re using the mobile app or the desktop version, the new app-like look offers a more user-friendly experience. Here are the new features you may or may not have already noticed… New homepage The new desktop site is much cleaner and easier to navigate than… Continue Reading New LinkedIn Features You Should Know About
What Marketers Can Learn From Social Media Activism
Social Media Activism. Haven’t heard of this word yet? Well here is the formal introduction: Social media activism is the action of using social media to vigorously campaign in order to bring about social and/or political change. It has been quietly used as a strategic tactic over the past few years with causes such as… Continue Reading What Marketers Can Learn From Social Media Activism
Should Brands Have a Voice When it Comes to Politics?
Have you gone onto your Facebook page lately and seen endless amounts of statuses, memes, comments, and videos of people incessantly sharing their political views? If you haven’t, then you’ve been spared the headache. But, it seems as though your aunt Linda isn’t the only one voicing her opinion. Brands have taken it upon themselves… Continue Reading Should Brands Have a Voice When it Comes to Politics?
What’s Old is New Again
Have you noticed the obsession with the 90s lately? From funky fashion trends, to video games, to the revitalization of old television shows, there is so much nostalgia everywhere you look. It doesn’t stop there though. We have noticed some old school marketing trends that are slowly making a comeback. Direct Mail/Physical Mailers Many feel… Continue Reading What’s Old is New Again
How to Drive Traffic to Your Website: Part 2
Welcome to Part 2! In our previous blog, we talked about how optimizing your site for SEO and quality content marketing can drive traffic to your site. We hope you found those tips useful because we have the next two items on our list coming up. Here we go… Build a solid email list There… Continue Reading How to Drive Traffic to Your Website: Part 2
Your B2B Marketing May Benefit from Virtual Reality Technology
Virtual Reality. Some people fill with curiosity and excitement while others fear that this marks the beginning of when robots take over all of humanity. But no matter how you feel about it, virtual reality is a technology storm that’s been brewing for years and it’s only growing stronger. But what exactly is it? Virtual… Continue Reading Your B2B Marketing May Benefit from Virtual Reality Technology
How to Drive Traffic to Your Website: Part 1
Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1
6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
With over 4 million business pages, LinkedIn is the leading professional network on the web, the most important social network for businesses today and without a doubt the most important social network for B2B Marketing. LinkedIn allows businesses to generate leads, build reputation and conduct marketing research, just to name a few. However, not all… Continue Reading 6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
New Tools For B2B Lead Generation
According to a recent survey, 7 out of 10 business owners said greater lead generation is their biggest challenge. Since there is such importance being placed on B2B lead generation to produce better results, it is crucial to find more meaningful ways to connect with leads. The good news is that with B2B social media… Continue Reading New Tools For B2B Lead Generation
Social Media for B2B
“The only really effective social network for B2B businesses is LinkedIn.” We’ve heard that before. In fact, we may even have said it before. But the fact is that other social networks can be effective for B2B uses. Take a look at this in-depth case study on Social Media Examiner about Constant Contact, a B2B… Continue Reading Social Media for B2B
New Survey on B2B Decision Makers
Here are the results of our findings: 1. To find product/industry information: 59% still read print trade magazines 64% go to trade magazine’s websites to find product/industry information. 98% will search the internet to find product/industry information. 63% read direct mail 22% refer to social media (blogs, networking sites) 2. As compared to a year… Continue Reading New Survey on B2B Decision Makers