Be the source that your audience wants to come to for information. Establish your company as a thought leader in your industry. The best way to do this is to focus on providing value and engaging your target market. In order to build trust and hold a distinctive position in your customers’ minds, educate your… Continue Reading Top 5 Tips for Establishing Your Business as a Thought Leader
If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas
Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,… Continue Reading How to Create a Content Driven Marketing Strategy
Whether you’re a B2B, B2C or B2[insert letter here], blogging is an excellent marketing tool that more marketers should be taking advantage of. We have compiled a list of reasons and helpful tips that can get you successfully blogging today. Reasons why you should blog… Helps with SEO ranking. Blogging may lead to a thought… Continue Reading 5 Tips for Successful Blogging
How’s your blog? Have you updated it recently? No? We won’t judge you. We’ve all been there. You got wrapped up in work and suddenly it’s been a month or two (or more) since your last blog post. The thing is, when blogging or writing isn’t central to your business, it can be kind of… Continue Reading How to Jumpstart Your Blog
Last night the premiere of the second half of Breaking Bad’s season 5 aired on AMC. If you aren’t caught up, don’t worry, we won’t spoil anything. The interesting thing about last night’s show is that AMC gave viewers the option to interact on a second screen. By visiting breakingbadstorysync.com from a computer, tablet or… Continue Reading Social Media Lessons From Breaking Bad Story Sync
Developing a true social media strategy is not as easy as hiring an intern to do everything and hoping it works. There are many moving parts and people who have to get involved in order to make social media a long-term success. We recommend formulating a plan and getting a top-down corporate commitment on why… Continue Reading How to Develop a Social Media Strategy
Don’t underestimate the power of using a blog as part of your online marketing and publicity efforts. A corporate blog can establish your company as a thought-leader in its business category and enhance its overall Internet presence. In addition, a corporate blog can drive traffic to your website, attract new customers and clients at a… Continue Reading Harness the Power of a Blog
One of the more common questions I get asked is “When do I have time for all this stuff?.” Let me share with you some ideas on how to manage social media for your organization. First, to understand when and how much time to put into this medium you need to know that social media… Continue Reading Do You Have Time for Social Media?
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go
We’ve all heard the term by now. There are over 26.7 million blogs out there (technorati.com). But most of us are asking should we do it? Is there a return on the investment of time and money? The first question to answer is – Does the target market you want to influence read blogs? If… Continue Reading Blogging: Is it Right for Your Business?