brand perception

Drop the Curtain: 5 Ways to Humanize Your Brand

Drop the Curtain: 5 Ways to Humanize Your Brand

Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand

B2B Marketers Can Learn Branding Advice from Professional Sports

B2B Marketers Can Learn Branding Advice from Professional Sports

Yes, you read that title correctly. Sports teams are marketing machines! How else do you think they fill their seats with millions of people every year? Marketing is an integral part of their business operations from ticket sales to selling fan merchandise. They know how to target so many different types of consumers, which can… Continue Reading B2B Marketers Can Learn Branding Advice from Professional Sports