Building a Learning Center that’s jam-packed with informative, educational content is an effective way to establish your company as a thought leader within your industry. The goal is to be the source your audience comes to for industry-related information, and provide a positive brand touch point where they can find the material they need and… Continue Reading Tips for Adding a Learning Center to Your B2B Website
brand storytelling
Drop the Curtain: 5 Ways to Humanize Your Brand
Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand