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How B2B Marketers Can Use Millennials To Prepare for Generation Z

How B2B Marketers Can Use Millennials To Prepare for Generation Z

It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how… Continue Reading How B2B Marketers Can Use Millennials To Prepare for Generation Z

Should Brands Have a Voice When it Comes to Politics?

Should Brands Have a Voice When it Comes to Politics?

Have you gone onto your Facebook page lately and seen endless amounts of statuses, memes, comments, and videos of people incessantly sharing their political views? If you haven’t, then you’ve been spared the headache. But, it seems as though your aunt Linda isn’t the only one voicing her opinion. Brands have taken it upon themselves… Continue Reading Should Brands Have a Voice When it Comes to Politics?