branding

How to Drive Traffic to Your Website: Part 1

How to Drive Traffic to Your Website: Part 1

Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1

Lessons in Fostering Lifelong Customers

Lessons in Fostering Lifelong Customers

Reading New York Mag last week, I came cross a feature on Warby Parker, the company from which I purchase my prescription eyeglasses and sunglasses. And I somehow didn’t realize this before, but I am smack dab in the center of this company’s target demographic. They got me, and I didn’t even realize it was… Continue Reading Lessons in Fostering Lifelong Customers

Brands Like Oreo, Walgreens, Have Great Social Media Response to Super Bowl Blackout

During yesterday’s Super Bowl, Twitter was humming with activity about the commercials, with users joining the conversation by hashtagging #BrandBowl. The story of the evening, however, was definitely the half-hour blackout during the third quarter, and the brands that responded in clever ways. Oreo – which had a creative, fun TV spot in the first… Continue Reading Brands Like Oreo, Walgreens, Have Great Social Media Response to Super Bowl Blackout

The Small Details of Marketing and the Huge Difference it Can Make

Sure there’s a focus on the heavy artillery of marketing – traditional and online, but the most successful marketing – things that your customer notices the most – are the details. One company that does this well is The Disney Institute. One of the areas that this organization focuses on is the details: the doorknobs,… Continue Reading The Small Details of Marketing and the Huge Difference it Can Make

Does Your Company Have a Gold Standard of Service?

In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition comes down to one single element: service – the overall experience and delight of dealing with your company. How you structure your customer service experience is a critical part of your marketing plan,… Continue Reading Does Your Company Have a Gold Standard of Service?

Ad Agency Long Island, New York

The Perfect Fit— Where client and agency align for success. CGT Marketing is a resourceful, full-service business-to-business advertising and marketing agency specializing in developing and implementing customized, results-oriented programs for mid-size and larger companies. Our colleagues and clients recognize us as one of the outstanding ad agencies in Long Island. From strategic planning to the… Continue Reading Ad Agency Long Island, New York

What Is Your Brand?

Successful branding creates a bond with each customer. The following is a way to begin to understand how you can differentiate your business and create an effective and long-term genuine brand. Company Business Brand Kinko’s/FedEx Copies and office supplies Your office Starbucks Coffee The third place Your Company ? ? The chart above is part… Continue Reading What Is Your Brand?