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Is Twitter the Best Source in a Crisis?

Twitter took on new life during Hurricane Sandy, reports the New York Times. In normal times, Twitter users are sarcastic and snarky, but as the storm got worse and worse, everyone became reporters, tweeting what was going on in their neighborhoods and areas, documenting the storm in real-time. This occurrence was incredibly valuable, especially for… Continue Reading Is Twitter the Best Source in a Crisis?

GM Pulls Advertising From Facebook, Journal Reports

Many companies have been questioning whether advertising on Facebook is effective, and General Motors Co. has just determined that they, in fact, aren’t. The company has planned to stop advertising on Facebook, revealing that their paid ads have had little impact on consumers, reports the Wall Street Journal. GM will still continue to expand its… Continue Reading GM Pulls Advertising From Facebook, Journal Reports