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How to Find the Right Influencers for Your Beauty Brand

How to Find the Right Influencers for Your Beauty Brand

With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand

Marketing Out Of Whack? Apply Pareto's Principle To Your Business

Marketing Out Of Whack? Apply Pareto's Principle To Your Business

With the first quarter of the year now completed, we encourage you to examine your company’s efficiencies. What’s working and what isn’t? Where is the most time and dollars being spent and is it resulting in proportionate sales? Applying Pareto’s Principle as a management effectiveness tool can be a stunning awakening or a good confirmation… Continue Reading Marketing Out Of Whack? Apply Pareto's Principle To Your Business