business

Once Upon A Time: If Your Company Could Tell A Story

Everyone knows the famous phrase, “Once upon a time.” Being told stories as kids leaves an ever-lasting impression. Businesses are finally realizing that stories are an important part of a marketing plan because they’re memorable. A well-communicated, interesting story about your company lasts longer than a typical ad or a brochure. If your company could… Continue Reading Once Upon A Time: If Your Company Could Tell A Story

Essential Thinking About Your Competition

Sustaining a successful business includes knowing everything about your competition. Most companies don’t take the time to truly think about their competition, and that’s a huge mistake – and a potential risk of your customers flocking to competitors for something you weren’t aware of. When it comes to your competition, there are three issues to… Continue Reading Essential Thinking About Your Competition

Asking the Right Question: What is Your Business Problem?

Compared to four years ago, there are a myriad of solutions to challenges that businesses face in managing and increasing market share. The choices can be overwhelming; the wrong ones can be disastrous. The best “million-dollar idea” won’t solve the problem unless you understand the issues. This leads to the question, “Which problem-solving stage comes… Continue Reading Asking the Right Question: What is Your Business Problem?

Marketing Your Company As a Great Employer Can Bring Huge Dividends

While most companies focus on marketing their products and services, many are missing a huge opportunity by not marketing themselves as a great company for employees. Talented people naturally want to work for great employers, and those who appreciate their employees. Furthermore, customers prefer to purchase products and services from companies that tell the story… Continue Reading Marketing Your Company As a Great Employer Can Bring Huge Dividends

Using Twitter to Your Advantage: Part 3 – Twitter for Business

Twitter is useful for business because it’s a way to connect with your customers on a personal level. Users who follow you can ask you questions directly and give you feedback. You, in turn, can crowd source a problem or question to your followers if you are looking for feedback. Frequently tweet news and events… Continue Reading Using Twitter to Your Advantage: Part 3 – Twitter for Business