buyer persona

5 Undeniable Benefits of Social Listening

5 Undeniable Benefits of Social Listening Social Listening from CGT Marketing

As a business executive or social media marketer, we know your schedule can be busy, but it’s worth dedicating some time each week to social listening. What is social listening? Social listening involves actively monitoring your social media pages and various online forums for conversations about your brand and products or services. It’s all about… Continue Reading 5 Undeniable Benefits of Social Listening

Drop the Curtain: 5 Ways to Humanize Your Brand

Drop the Curtain: 5 Ways to Humanize Your Brand

Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

The Foundation for Creating Content That Works

The Foundation for Creating Content That Works

Creating relevant content should be the main focus when developing any marketing strategy. Quality content should reflect your brand, motivating people to stay engaged. Without a structure for what you say and a plan for how and when you say it, you risk leaving your followers confused, at best. In the worst-case scenario, your audience… Continue Reading The Foundation for Creating Content That Works

4 Tips to Successfully Market Your Product

4 Tips to Successfully Market Your Product B2B product marketing

Are you struggling to drive opportunities and leads? We understand. B2B Marketing can be a difficult game to play if you don’t know where to begin. Marketing doesn’t have to be a mystery – that’s why we’ve decided to share these tips.. 1. Develop buyer personas. Buyer personas will help you better understand your audiences.… Continue Reading 4 Tips to Successfully Market Your Product

How to Create Buyer Personas – four tips

  Creating Buyer Personas – Four Tips One of the key challenges facing B2B marketers is understanding their buyers by creating buyer personas. Making it work remains elusive for many B2B marketers, as many feel their budget and commitment overall to create and maintain a buyer ‘persona’ consumes too many resources. Marketers need to overcome… Continue Reading How to Create Buyer Personas – four tips