buyer personas

Drop the Curtain: 5 Ways to Humanize Your Brand

Drop the Curtain: 5 Ways to Humanize Your Brand

Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

How to Create Buyer Personas – four tips

  Creating Buyer Personas – Four Tips One of the key challenges facing B2B marketers is understanding their buyers by creating buyer personas. Making it work remains elusive for many B2B marketers, as many feel their budget and commitment overall to create and maintain a buyer ‘persona’ consumes too many resources. Marketers need to overcome… Continue Reading How to Create Buyer Personas – four tips