No one likes when negative comments come along on social media, but they can happen from time to time. So, how should brands respond? You have three options: You can respond in a caring, understanding way and help resolve the issue; you can ignore it and hope they go away (not a good idea); or… Continue Reading Turning Negative Reviews Into Positive Brand Experiences
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5 Social Media Community Management Tips for Manufacturing Marketers
Since a large portion of your audience is seeking and sharing technical information on social media, it’s important to remember that a critical element of an effective social media program is community management. It’s often overlooked or not attended to on a consistent basis, yet it remains a key step to increasing engagement, which eventually… Continue Reading 5 Social Media Community Management Tips for Manufacturing Marketers