Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19
To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines
Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Marketing Characteristics and traits of Generation X: Born between the years 1965 and… Continue Reading The Ultimate Guide to Generational Marketing: Generation X
Welcome to the ultimate guide to generational marketing! In this four-part series we are going to break down the different generational groups of consumers that every B2B marketer needs to know about. We will include some of their characteristics and traits as well as tips on how to properly market to each group. Today we… Continue Reading The Ultimate Guide to Generational Marketing: Baby Boomers
Lately, we have been informing you on various marketing topics, tips and techniques that you should do. This time around, we are going to focus on what you should not be doing. Below, we have compiled a list of five common marketing mistakes that B2B Marketers face every day. 1) Thinking that B2Bs and B2Cs… Continue Reading 5 Common B2B Marketing Mistakes to Avoid
There is this misconception that influencer marketing is only effective for B2C companies. Although B2Cs have found great success in this strategy, they’re not the only ones who can benefit from this modern-day tactic. Like anything else, when implemented appropriately, influencer marketing and B2B marketing can work extremely well together. In 2017, the influencer marketing… Continue Reading Can Influencer Marketing Benefit B2B Companies?
It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how… Continue Reading How B2B Marketers Can Use Millennials To Prepare for Generation Z
Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island
LinkedIn received a makeover and it’s better than ever. Whether you’re using the mobile app or the desktop version, the new app-like look offers a more user-friendly experience. Here are the new features you may or may not have already noticed… New homepage The new desktop site is much cleaner and easier to navigate than… Continue Reading New LinkedIn Features You Should Know About
Social Media Activism. Haven’t heard of this word yet? Well here is the formal introduction: Social media activism is the action of using social media to vigorously campaign in order to bring about social and/or political change. It has been quietly used as a strategic tactic over the past few years with causes such as… Continue Reading What Marketers Can Learn From Social Media Activism
Have you gone onto your Facebook page lately and seen endless amounts of statuses, memes, comments, and videos of people incessantly sharing their political views? If you haven’t, then you’ve been spared the headache. But, it seems as though your aunt Linda isn’t the only one voicing her opinion. Brands have taken it upon themselves… Continue Reading Should Brands Have a Voice When it Comes to Politics?
Facebook is at it again—and we’re not talking about a new emoji on Messenger. They have launched a whole new platform specifically aimed at businesses. We anxiously welcome Workplace by Facebook. Workplace is an enterprise-focused social networking software aimed at assisting the day to day operations of organizations all over the world. After being in… Continue Reading Introducing Workplace by Facebook
The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?
It’s no secret that things have significantly changed in the marketing world. Many traditional advertising methods are out, and digital and social media marketing is in. Marketers are facing new challenges where they find it difficult to keep up with the constant changes and innovations of this industry. To make sure you don’t fall… Continue Reading 15 New Rules for Successful Marketing