content inspiration

5 Undeniable Benefits of Social Listening

5 Undeniable Benefits of Social Listening

As a business executive or social media marketer, we know your schedule can be busy, but it’s worth dedicating some time each week to social listening. What is social listening? Social listening involves actively monitoring your social media pages and various online forums for conversations about your brand and products or services. It’s all about… Continue Reading 5 Undeniable Benefits of Social Listening

Top 5 Tips for Establishing Your Business as a Thought Leader

Top 5 Tips for Establishing Your Business as a Thought Leader

Be the source that your audience wants to come to for information. Establish your company as a thought leader in your industry. The best way to do this is to focus on providing value and engaging your target market. In order to build trust and hold a distinctive position in your customers’ minds, educate your… Continue Reading Top 5 Tips for Establishing Your Business as a Thought Leader

5 Social Media Marketing Mistakes Not to Make in 2021

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

How to Come up With New Content Ideas

How to Come up With New Content Ideas

If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas