content strategy

3 Steps to Learn from & Improve Your Marketing Campaigns

3 Steps to Learn from & Improve Your Marketing Campaigns learn from digital marketing campaigns blog

When it comes to digital marketing, there’s always room for growth and improvement, considering how fast it’s evolving. Follow our three-step process to improve your next campaign. Step 1: Practice social listening. Social listening involves actively monitoring your social media pages and various forums for conversations about your brand and products or services. It’s all… Continue Reading 3 Steps to Learn from & Improve Your Marketing Campaigns

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to… Continue Reading Here’s What to Do if Your Facebook Ads Keep Getting Rejected

5 Social Media Marketing Mistakes Not to Make in 2021

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

How to Come up With New Content Ideas

How to Come up With New Content Ideas

If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas

Communicating and marketing through these unprecedented times.

Communicating and marketing through these unprecedented times.

This is a unique moment in time where we, as businesses, need to focus on what we can do to help our customers, and ourselves. Now is your time to lead. Although in-person meetings are frowned upon, there are other communication options or B2B Marketing and B2C Marketing such as the internet (online meetings, social… Continue Reading Communicating and marketing through these unprecedented times.

The Foundation for Creating Content That Works

The Foundation for Creating Content That Works

Creating relevant content should be the main focus when developing any marketing strategy. Quality content should reflect your brand, motivating people to stay engaged. Without a structure for what you say and a plan for how and when you say it, you risk leaving your followers confused, at best. In the worst-case scenario, your audience… Continue Reading The Foundation for Creating Content That Works

Overcome The Most Common Challenge in B2B Content Marketing

Overcome The Most Common Challenge in B2B Content Marketing B2B Content Marketing Challenges

The most common challenge we encounter for B2B marketing in today’s environment is creating quality content. It is proven to generate the most organic search traffic and social shares, and establishes your company as a thought leader. We have seen companies struggle with content week after week, month after month. The answer to solving this… Continue Reading Overcome The Most Common Challenge in B2B Content Marketing

How to Find the Right Influencers for Your Beauty Brand

How to Find the Right Influencers for Your Beauty Brand

With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand