customer base

Mind Games: Winning a Position in Your Customers' Minds

Mind Games: Winning a Position in Your Customers' Minds

Positioning a message in the consumer’s mind – one that will stand out in an already overcrowded memory bank – is one of the most critical strategies for your company’s long-term success. If your positioning is based on having the lowest price, you’ll find yourself in cluttered territory – easily forgettable and lacking customer loyalty.… Continue Reading Mind Games: Winning a Position in Your Customers' Minds

Is Marketing an Investment or an Expense?

The first in a several part series. Most people look at me with a very quizzical expression when I give them my opinion. Accountants will tell you it’s an expense. Most marketing/advertising companies say it’s an investment and precious few actually stand behind those words. One infamous quote comes to mind “Half of all my… Continue Reading Is Marketing an Investment or an Expense?

How do I Determine Which Marketing Tactics are Right for My Business?

This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I Determine Which Marketing Tactics are Right for My Business?