Now, more than ever, social media is an integral part of the success and growth for most businesses.…

To some, social media is a mere platform to share your photos of artisanal pastries and organic soy…

If you’re marketing a business in 2014, you’ve simply got to have a presence on social media. Social…

We’ve written before about how important it is to keep track of customer service on social media. Especially…

According to results of a study conducted in early 2013, 71 percent of major retailers who are active…

There’s a reason Starbucks can increase its coffee prices and face little resistance because of it: simply, the…

In all business categories, the defining decision a customer or client makes in determining whether to purchase from…