Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19
To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines
If you’re marketing a business in 2014, you’ve simply got to have a presence on social media. Social media changes so fast and often, it’s always important to keep tabs on the latest research. Social Media Examiner posted a roundup of the latest social media research last month, and here are some takeaways to keep… Continue Reading New Social Media Research
We’ve written before about how important it is to keep track of customer service on social media. Especially Twitter – Social Media Examiner reported that over half of customer service questions are sent through that network. But sometimes you just need to experience something to drive the point home. Such was the case last weekend,… Continue Reading Good Customer Service Can Save a Tough Situation, Even on Twitter
According to results of a study conducted in early 2013, 71 percent of major retailers who are active on Twitter don’t respond to customers on the social media service. We’ve seen equally high numbers apply to other types of brands and businesses on Twitter. The number is frightening. After all, the point of social media… Continue Reading Don't Let Tweets Fall on Deaf Ears
There’s a reason Starbucks can increase its coffee prices and face little resistance because of it: simply, the concept is designed to make its customers feel good. From the product to the ambience, everything at Starbucks just feels right. Nordstrom is similar – it’s not about the price; it’s about the experience. The ultimate goal… Continue Reading A Guaranteed Way to Keep Customers and Clients for Life
In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition comes down to one single element: service – the overall experience and delight of dealing with your company. How you structure your customer service experience is a critical part of your marketing plan,… Continue Reading Does Your Company Have a Gold Standard of Service?