There’s a reason Starbucks can increase its coffee prices and face little resistance because of it: simply, the concept is designed to make its customers feel good. From the product to the ambience, everything at Starbucks just feels right. Nordstrom is similar – it’s not about the price; it’s about the experience. The ultimate goal… Continue Reading A Guaranteed Way to Keep Customers and Clients for Life
Lately, companies have been shifting more of their advertising budgets – at least 25 percent – from traditional marketing toward digital/online efforts. While it may seem smart to shift dollars online to where people are spending more time, it raises questions that can dramatically affect your profit structure. Being online where people are doesn’t mean… Continue Reading Does Allocating More Dollars Into Digital Marketing Make Sense?