We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets
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6 SEO Tips: Your Business Is One Click Away from Being Discovered
SEO (search engine optimization) is a critical part of the buyer’s journey and often the primary source of website traffic. It will: Help people find your business in a Google search. Earn your brand higher rankings via Google. Allow your business to build greater trust and credibility. Increase exposure to potential customers. Ultimately boost traffic… Continue Reading 6 SEO Tips: Your Business Is One Click Away from Being Discovered
5 Social Media Community Management Tips for Manufacturing Marketers
Since a large portion of your audience is seeking and sharing technical information on social media, it’s important to remember that a critical element of an effective social media program is community management. It’s often overlooked or not attended to on a consistent basis, yet it remains a key step to increasing engagement, which eventually… Continue Reading 5 Social Media Community Management Tips for Manufacturing Marketers
3 Steps to Learn from & Improve Your Marketing Campaigns
When it comes to digital marketing, there’s always room for growth and improvement, considering how fast it’s evolving. Follow our three-step process to improve your next campaign. Step 1: Practice social listening. Social listening involves actively monitoring your social media pages and various forums for conversations about your brand and products or services. It’s all… Continue Reading 3 Steps to Learn from & Improve Your Marketing Campaigns