Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond
When you receive a promotional email, do you open it and read it? Or is your inbox always filling up with email after email from the same business, resulting in you deleting them all or even unsubscribing? If you’re running an email marketing campaign, the last thing you want to do is spam and annoy… Continue Reading 5 Tips for Running an Engaging Email Marketing Campaign
As the coronavirus pandemic continues to rage, many are turning to social media not only to conduct business but also to consume news updates and connect with friends, family and coworkers. Let’s first look at some facts that have emerged about Marketing and COVID-19: • One influencer agency, Obviously, analyzed 260 of its own campaigns… Continue Reading Marketing tactics that are working in the midst of COVID-19
As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
Are you familiar with the latest digital marketing strategies to drive customer engagement and sales for your manufacturing company? Are you maximizing their effectiveness? If the answer is “not really” (or something similar), you’re missing out on countless opportunities to connect with your customers and prospects. Technology has impacted the way we communicate. Your sales… Continue Reading Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?
Lately, companies have been shifting more of their advertising budgets – at least 25 percent – from traditional marketing toward digital/online efforts. While it may seem smart to shift dollars online to where people are spending more time, it raises questions that can dramatically affect your profit structure. Being online where people are doesn’t mean… Continue Reading Does Allocating More Dollars Into Digital Marketing Make Sense?
In 1999, The Cluetrain Manifesto documented what businesses would have to do to become successful in the new digital era. With the Cluetrain’s 95 Theses, it’s easy to identify – 12 years later – which companies are on track and which have derailed. Here are 10 of those 95 key points. Determine if your company… Continue Reading The Clue Train Manifesto: Not Too Late to get Onboard