One thing is certain: the current Coronavirus environment has accelerated companies’ and individuals’ usage of all things digital. We’ve developed this Coronavirus Marketing Checklist to help you during this time. As marketers, we need to take advantage of this trend so we can emerge from the crisis in a strong position — especially since your… Continue Reading COVID-19 Marketing Checklist
Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19
Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?