The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid
Don’t Forget About Email Marketing
Do you send out a regular newsletter to business contacts? Do you send an introductory email to all new clients and potential leads? We hope you answered yes to one or preferably both of those questions. Email marketing is still relevant in 2014. If you’ve let your newsletters lapse or need a design refresh, here… Continue Reading Don’t Forget About Email Marketing
How To Demonstrate Stability And Trust In A Volatile Economy
Much like what you’re reading now, a monthly newsletter emailed or mailed to your customers is one of the best and most cost-effective ways to remind them of the great products and services you offer. In these tough economic times, your company newsletter demonstrates stability and trust. Customers and clients prefer to align themselves with… Continue Reading How To Demonstrate Stability And Trust In A Volatile Economy
Look to the Future With an Email Redesign
In terms of mobile marketing, we hear a lot about whether or not ad spending is worth it – many marketing dollars are wasted on false clicks. But what about email marketing? According to a report by Forrester Research, 78 percent of email users will access their emails on their phones by 2017 (“Email Marketing… Continue Reading Look to the Future With an Email Redesign
How to Win the Email Game and Get Higher Response Rates
If you’ve been “blasting” emails to everyone on your customer list over the past umpteen years, then you’ve left a lot of money on the table – and have probably lost a lot of customers as well – customers who have continuously received emails from you that just aren’t of interest to them. And one… Continue Reading How to Win the Email Game and Get Higher Response Rates
The Best Time to Send Email
A new study from online marketer Hubspot, confirms findings we learned about 6 months ago…the most effective time to send an email broadcast to your customers, no matter which business category you are in, is early Saturday morning. Weekend email campaigns tend to have a much higher click-through rate (CTR) than those sent during the… Continue Reading The Best Time to Send Email