To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines
engagement
New LinkedIn Features You Should Know About
LinkedIn received a makeover and it’s better than ever. Whether you’re using the mobile app or the desktop version, the new app-like look offers a more user-friendly experience. Here are the new features you may or may not have already noticed… New homepage The new desktop site is much cleaner and easier to navigate than… Continue Reading New LinkedIn Features You Should Know About
Introducing Workplace by Facebook
Facebook is at it again—and we’re not talking about a new emoji on Messenger. They have launched a whole new platform specifically aimed at businesses. We anxiously welcome Workplace by Facebook. Workplace is an enterprise-focused social networking software aimed at assisting the day to day operations of organizations all over the world. After being in… Continue Reading Introducing Workplace by Facebook
Lessons in Fostering Lifelong Customers
Reading New York Mag last week, I came cross a feature on Warby Parker, the company from which I purchase my prescription eyeglasses and sunglasses. And I somehow didn’t realize this before, but I am smack dab in the center of this company’s target demographic. They got me, and I didn’t even realize it was… Continue Reading Lessons in Fostering Lifelong Customers
Avoiding the Potholes of Social Media
Social media is without a doubt the most exciting thing in marketing since they started putting advertising posters in men’s bathrooms. However, jumping in the deep end can be very scary and a bit reckless. To make sure you are headed down the right path here is an outline of the process we use for… Continue Reading Avoiding the Potholes of Social Media