So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to… Continue Reading Here’s What to Do if Your Facebook Ads Keep Getting Rejected
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already… Continue Reading B2B Lead Generation Using Social Media.
Facebook is continuously rolling out new features to better itself. We have compiled a list of the ones you need to know about… Sponsored Messages: Send Facebook ads to your customers directly through ‘Sponsored Messages’ for Facebook Messenger. These messages are targeted, in-context ads which are sent to people who have previously communicated with your… Continue Reading New Facebook Marketing Features You Should Know About
Facebook drives nearly 25% of all social referral traffic, according to Sprout Social. These are encouraging results for any marketer who is in the process of launching a new Facebook ad campaign. However, if an ad campaign isn’t executed properly, it could be a complete waste of money and effort. Here are a few do’s… Continue Reading Do's and Don’ts of an Effective Facebook Ad Campaign.
Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017
We all know by now that social media is here to stay. New platforms frequently emerge and features are constantly being added, so it’s worth taking a look at the social media trends for the first half of 2015. Let’s start with some current statistics for the most popular platforms: Facebook receives over 145 million… Continue Reading 2015 TOP 7 SOCIAL MEDIA TRENDS
If you’re marketing a business in 2014, you’ve simply got to have a presence on social media. Social media changes so fast and often, it’s always important to keep tabs on the latest research. Social Media Examiner posted a roundup of the latest social media research last month, and here are some takeaways to keep… Continue Reading New Social Media Research
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key findings: – 73 percent of adults online use social media. – 45 percent of people 65 and older who use… Continue Reading Important Social Media Metrics to Know
It was bound to happen eventually. This week Facebook announced that it would soon start allowing marketers to advertise with videos, which would appear in News Feeds. Right now the videos are in testing phase, according to an AP report on NPR. The story quotes several Facebook users in their 20s who would move away… Continue Reading Commercials on Facebook?
This month, Facebook changed the algorithm (again) for stories that appear on the News Feed. Now, you’re more likely to see posts that link to high quality, popular news articles. Facebook explained on a December 2 blog post that “Our surveys show that on average people prefer links to high quality articles about current events,… Continue Reading Facebook Tweak Means Less Traffic For Brand Pages
Last night the premiere of the second half of Breaking Bad’s season 5 aired on AMC. If you aren’t caught up, don’t worry, we won’t spoil anything. The interesting thing about last night’s show is that AMC gave viewers the option to interact on a second screen. By visiting breakingbadstorysync.com from a computer, tablet or… Continue Reading Social Media Lessons From Breaking Bad Story Sync
In the ongoing battle between social networks Facebook and Twitter, this week video sharing was added to Facebook-owned Instagram. In addition to taking and editing photos, users of the mobile app will now be able to take 15-second video clips. This video sharing service competes directly with Vine, Twitter’s video offering that allows you to… Continue Reading Instagram Launches Video Component
Facebook has always discouraged companies from using their business pages as sales tools – its guidelines prohibiting the use of text or images that conveyed a call-to-action within the cover profile. Prohibited practices included sales-oriented messages like percentage-off discounts and words such as “on sale” or “final days” on the cover page. Possibly because it’s… Continue Reading The New Facebook Update: Now a True Lead and Sales Generator
In February, Twitter announced that it had acquired television analytics firm BlueFin Labs. This comes as no surprise. Recently, Twitter has become a social gathering place for breaking news and thoughts on latest episodes of favorite TV shows. For many, Twitter was the primary news source during Hurricane Sandy, and users join together in conversations… Continue Reading Use Hashtags to Create More Conversation About Your Business
With sales results from social media marketing efforts still relatively unclear and the amount of dollars spent towards those efforts directly affecting the bottom line, each January business executives pose the question, “Should I continue to increase social media spending?” This year, with more budgets tightened, expect to see companies re-examine this spending, trying to… Continue Reading Another Year, a Similar Question: Does Social Media Work for Your Business?
In January Facebook unveiled its Graph Search feature. Not yet available to all users, this powerful new tool will enable extremely specific searching among friends and pages. This opens up new and exciting opportunities for marketers. As Michael Lazerow, CMO of Salesforce Marketing Cloud, writes, the volume of search queries will give your branded content… Continue Reading Graph Search: New Marketing Opportunities, But Watch Your Privacy
This week Facebook rolled out a gift service to all users. Now, by clicking the red present icon on the Facebook pages of your friends and family, you can send them gifts in a wide variety of prices and categories. Gadgets, baked goods, housewares, digital gift cards or even wine (only available if you’re over… Continue Reading Facebook Gifts: Too Much or Just Right?