Since General Motors pulled its advertising budget from Facebook, claiming its ads had little impact on car purchases, many have questioned the value of Facebook as a results-oriented advertising medium. We take a different approach, feeling that not enough advertisers have focused on the best way to utilize Facebook. You’d never think to slap together… Continue Reading Facebook for Advertising: The Best Strategy for the Best Results
A Lesson in Managing a Social Crisis, From an Unlikely Source
By now, you most likely have seen the blog by recent college graduate Cathryn Sloane, who argued that all social media managers should be under the age of 25. “You might argue that everyone, regardless of age, was along for the ride,” she wrote. “We spent our adolescence growing up with social media… no one… Continue Reading A Lesson in Managing a Social Crisis, From an Unlikely Source
Is Your Participation in Social Media Worth the Investment?
The question many business executives are asking lately with regard to social media seems to be “What’s the return on investment?” There may not be a solid answer for you so far – especially if you’re seeking a monetary return. Social media is a transformational way of communicating and its effects have yet to be… Continue Reading Is Your Participation in Social Media Worth the Investment?
Facebook’s Future: Certain or Not?
According to a survey by Reuters, four out of five Facebook users have never bought a product or service as a result of advertising or comments on the site. The poll also found that 34 percent of users were spending less time on the website than they were six months ago. Only 20 percent were… Continue Reading Facebook’s Future: Certain or Not?
GM Pulls Advertising From Facebook, Journal Reports
Many companies have been questioning whether advertising on Facebook is effective, and General Motors Co. has just determined that they, in fact, aren’t. The company has planned to stop advertising on Facebook, revealing that their paid ads have had little impact on consumers, reports the Wall Street Journal. GM will still continue to expand its… Continue Reading GM Pulls Advertising From Facebook, Journal Reports
The Best and Worst Times to Link up in Social Media
Social media is good for business. But often, sending out your links to the vast expanse that is the web can leave you wondering, Did anyone click on them? Did anyone even see them? Link shortening and tracking service bit.ly released results to a study of the best times to post to Twitter, Facebook and… Continue Reading The Best and Worst Times to Link up in Social Media
Changing Your Company's Facebook Page: The New Timeline is Here
Notorious for making format changes, Facebook is still on a roll – and now with one of the most dramatic redesigns ever. Recently completing the addition of Timeline for personal profile pages, Facebook has announced that the same Timeline feature, along with a new creative layout, is now being added to business pages. In other… Continue Reading Changing Your Company's Facebook Page: The New Timeline is Here
Is There a Direct Relationship Between Facebook Likes and Sales?
While companies of every category encourage people to click their Facebook Like buttons, the accountability questions continue to surface: “How much does liking a company influence a purchasing decision and increase loyalty to the business?” The best way to determine if there’s a relationship between fans who’ve actually liked and purchased is to directly ask… Continue Reading Is There a Direct Relationship Between Facebook Likes and Sales?
"In and Out" 2012 Marketing Trends
OUT: Advertising in all the wrong places IN: Connecting in all the right places OUT: Websites that look like billboards IN: Websites that include videos OUT: Focusing on your business IN: Focusing on your staff, customers/clients OUT: Mediocrity – no one will remember your product or service IN: “Remarkability” – an experience customers/clients will share… Continue Reading "In and Out" 2012 Marketing Trends
Where the Conversations Really Take Place
Where do conversations take place? You may be surprised to learn that 90 percent of conversations occur offline and the remaining 10 percent online. Despite the hype surrounding social media and the heavy use of Facebook and Twitter, the fact is that only a minimal amount of all conversations occur on social media sites! This… Continue Reading Where the Conversations Really Take Place
The Secret to Successfully Using Facebook and Twitter
Facebook and Twitter are important elements in any social media campaign. Using it successfully requires some thought and careful planning. Following are some really good tips: • Crafting a message is the most important element of any advertising campaign. The copy has to be original, creative, memorable and engaging –with a call to action. Without… Continue Reading The Secret to Successfully Using Facebook and Twitter
Eight-Point Social Media Marketing Reality Check
While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing… Continue Reading Eight-Point Social Media Marketing Reality Check
What Can Marketing Learn From Egypt?
It has been reported that the Egyptian revolution was conceived, planning and implemented using Facebook. Over 5 million Egyptians created Facebook accounts. Actually what their 18 day revolution teaches us, from a marketing/communications viewpoint, is that communities can be a very powerful tool. Facebook now rivals Google as the number one visited site. Large brands… Continue Reading What Can Marketing Learn From Egypt?
Will Facebook and Twitter Go the Way of Digg and Myspace?
In a recent NY Times article “Can Digg find it’s way in the crowd?” It is clear that Digg, a social site that allows visitors to ”Digg” articles, is struggling. Their domestic audience has shrunk. This brings to mind a recent conversation I had with a friend. We were discussing social media (gee what a… Continue Reading Will Facebook and Twitter Go the Way of Digg and Myspace?
How to Use Digital and Social Media to Get Business Now!
I’ve put together a exciting new workshop/seminar that can help your business. With all the talk about social media, I felt it was time to offer some clarity and direction. I hope you can join me on April 13th for: How to use Digital and Social Media to get business now! With the increasing pace… Continue Reading How to Use Digital and Social Media to Get Business Now!
Letting Go
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go