Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
With Google Hummingbird, Content is Still King
First Panda and Penguin, now Hummingbird. It’s the moniker for Google’s newest algorithm – the largest change it has undergone in 10 years. Hummingbird is unlike Google’s previous iterations, Penguin and Panda. Now, instead of providing search results solely based on keywords, Google has put an emphasis on the intention and meaning behind searches. It… Continue Reading With Google Hummingbird, Content is Still King
Using Google+ is Important for SEO.
Are you familiar with Google+? You’ve probably heard people talk about it, maybe you’ve heard all the criticism about it, and decided you didn’t need to take a look at it for your business. Well, we’re here to tell you not to ignore this valuable online business tool. With many modifications, and more to come,… Continue Reading Using Google+ is Important for SEO.
More Sales Leads: Optimize Your Company's Videos for Google's Index
With Google indexing videos in its search results as often as it indexes new blog posts, it’s important to ensure that your company’s videos are “SEO’d” for maximum visibility when users search keyword phrases relevant to your company. Optimize YouTube videos for Google by taking a few simple steps: 1. The title of your video… Continue Reading More Sales Leads: Optimize Your Company's Videos for Google's Index
Twelve Reasons Google Penalizes Your Website and Drops Your Rankings
With Google’s frequent algorithm changes; it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send your site to the penalty box with a fatal drop in ranking: 1. Missing a sitemap.xml page 2. Excessive use of the H1 tag… Continue Reading Twelve Reasons Google Penalizes Your Website and Drops Your Rankings
Google's New Carousel Puts More Focus on Local Search
Google continues its focus on Local Search results with the introduction of a new Carousel photo display feature – a horizontal scrolling selection of photos at the top of the results page. Predominantly used for local results for restaurants, hotels and retailers – and soon to spread to various other categories – the Carousel will… Continue Reading Google's New Carousel Puts More Focus on Local Search
Staying Ahead Of Google: What You Need To Know
From the introduction of ultra-high speed Google Fiber in several markets to the exploratory launch of Google Glass, the search engine giant continues to make technological advances. Still, nothing it has done has been more newsworthy than its radical “search” changes. Google continues to confuse the local search landscape with Google+ Local and Google+ Business… Continue Reading Staying Ahead Of Google: What You Need To Know
Google Panda
This week Google released an update to its Panda search algorithm. It’s now been reported that Google won’t release reports of updates anymore, because such updates will be more gradual than before. Since the search engine giant is always tweaking and improving its algorithms, it’s always important to keep certain things in mind to rank… Continue Reading Google Panda
The Importance of Evaluating Your Advertising Campaigns
Prior to the internet age, it was difficult to know whether your advertising was working – you’d have to stop the campaign and then you’d really find out. Today is much different. Companies are in a race to obtain and nurture the best sales leads possible. To achieve that, advertising is focused on multi-platform usage,… Continue Reading The Importance of Evaluating Your Advertising Campaigns
Underestimating the Power of Local Search
Optimizing your website for local search is paramount if you want to be found in Google’s search results within a specific geographical area. Once a user searches for your company and adds geographical criteria, the search then becomes “local” and Google’s geographical algorithm – which of course is a secret – will have a dominating… Continue Reading Underestimating the Power of Local Search
Google and Google Mobile: Two Separate Search Engines
With recent reports stating that there will soon be more smartphones than people in the world, Google is rushing to refine its mobile search capabilities – and your business will want to be part of it. Google will have two entirely different search engines: Its search index for mobile and its main one used for… Continue Reading Google and Google Mobile: Two Separate Search Engines
Pandas and Penguins: Google's Changes Upset Website Rankings
Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin. Both updates threw the SEO world into a frenzy; websites that once enjoyed top positions on Google have been penalized for infractions such as keyword stuffing, low… Continue Reading Pandas and Penguins: Google's Changes Upset Website Rankings
The Top 5 Website Design Mistakes
1. Jamming too much information on the home page. Most companies try to show and tell everything about their company and products on the home page. They seem to think that if the viewer does not see all of the company’s products immediately they will leave the site. Not only is this not necessary, it… Continue Reading The Top 5 Website Design Mistakes
What's Pinterest, and Why You Should Take a Look
Are you “pinning”? If not, maybe you should be. Pinterest is a virtual bulletin board, where users can pin images from all over the web to themed boards. The title of your boards are up to you, but you place them into categories, ranging from DIY & Crafts, to Architecture, to Geek, to Women’s or… Continue Reading What's Pinterest, and Why You Should Take a Look
Meta Description…a Secret to Google Success
While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s… Continue Reading Meta Description…a Secret to Google Success
Six Essential Google Analytics Web Metrics to Track
Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page,… Continue Reading Six Essential Google Analytics Web Metrics to Track