graph search

Graph Search: New Marketing Opportunities, But Watch Your Privacy

In January Facebook unveiled its Graph Search feature. Not yet available to all users, this powerful new tool will enable extremely specific searching among friends and pages. 
This opens up new and exciting opportunities for marketers. As Michael Lazerow, CMO of Salesforce Marketing Cloud, writes, the volume of search queries will give your branded content… Continue Reading Graph Search: New Marketing Opportunities, But Watch Your Privacy