The NYPD made headlines for all the wrong reasons. On Tuesday it tweeted out a call for photos of people along with police officers, using the hashtag #myNYPD. The photos could be featured on the police Facebook page, which was the intention behind the request. Not surprisingly, the hashtag was shortly hijacked, by people tweeting photos of… Continue Reading Know Thy Brand
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Google+: The Basics
Now that you’ve set up your Google+ page, it’s time to start using this social network to your advantage. Your end goals for Google+, as in all social networks, is to grow your brand following, engage with fans, and hopefully convert those fans to customers. +1s and Sharing On Google+, +1s are the equivalent of “likes”… Continue Reading Google+: The Basics
Use Hashtags to Create More Conversation About Your Business
In February, Twitter announced that it had acquired television analytics firm BlueFin Labs. This comes as no surprise. Recently, Twitter has become a social gathering place for breaking news and thoughts on latest episodes of favorite TV shows. For many, Twitter was the primary news source during Hurricane Sandy, and users join together in conversations… Continue Reading Use Hashtags to Create More Conversation About Your Business