To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines
With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing… Continue Reading 5 B2B Marketing Trends in 2019
There is this misconception that influencer marketing is only effective for B2C companies. Although B2Cs have found great success in this strategy, they’re not the only ones who can benefit from this modern-day tactic. Like anything else, when implemented appropriately, influencer marketing and B2B marketing can work extremely well together. In 2017, the influencer marketing… Continue Reading Can Influencer Marketing Benefit B2B Companies?