If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas
Are you a business looking to incorporate social media marketing into your marketing plan for 2021?, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down… Continue Reading How to choose the right social media platform for your business in 2021
Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?
With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand
Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing… Continue Reading 5 B2B Marketing Trends in 2019
December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season
It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already… Continue Reading B2B Lead Generation Using Social Media.
Marketing automation (MA) software will be present in 88% of B2B organizations by the start of the 2017-18 financial year, according to B2B Marketing.net, a leading international information provider for business marketers. However, in a recent survey by the same group, 61% of B2B companies implementing marketing automation describe the process as “difficult.” Despite its… Continue Reading 7 Marketing Automation Tips to Help You Succeed
With over 4 million business pages, LinkedIn is the leading professional network on the web, the most important social network for businesses today and without a doubt the most important social network for B2B Marketing. LinkedIn allows businesses to generate leads, build reputation and conduct marketing research, just to name a few. However, not all… Continue Reading 6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
According to a recent survey, 7 out of 10 business owners said greater lead generation is their biggest challenge. Since there is such importance being placed on B2B lead generation to produce better results, it is crucial to find more meaningful ways to connect with leads. The good news is that with B2B social media… Continue Reading New Tools For B2B Lead Generation
Digital and mobile marketing have opened up seemingly boundless possibilities for lead generation. Emails, display ads, landing pages and especially social media (a great step-by-step plan to creating Twitter lead generation cards here, from Klood) have opened up more and more opportunities for reaching potential customers. The thing is, these new tools for lead generation… Continue Reading What's More Important Than Lead Generation?
Facebook has always discouraged companies from using their business pages as sales tools – its guidelines prohibiting the use of text or images that conveyed a call-to-action within the cover profile. Prohibited practices included sales-oriented messages like percentage-off discounts and words such as “on sale” or “final days” on the cover page. Possibly because it’s… Continue Reading The New Facebook Update: Now a True Lead and Sales Generator
Don’t underestimate the power of using a blog as part of your online marketing and publicity efforts. A corporate blog can establish your company as a thought-leader in its business category and enhance its overall Internet presence. In addition, a corporate blog can drive traffic to your website, attract new customers and clients at a… Continue Reading Harness the Power of a Blog