To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
5 Modern-Day B2B Marketing Tips For Manufacturers
Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers
New LinkedIn Features You Should Know About
LinkedIn received a makeover and it’s better than ever. Whether you’re using the mobile app or the desktop version, the new app-like look offers a more user-friendly experience. Here are the new features you may or may not have already noticed… New homepage The new desktop site is much cleaner and easier to navigate than… Continue Reading New LinkedIn Features You Should Know About
6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
With over 4 million business pages, LinkedIn is the leading professional network on the web, the most important social network for businesses today and without a doubt the most important social network for B2B Marketing. LinkedIn allows businesses to generate leads, build reputation and conduct marketing research, just to name a few. However, not all… Continue Reading 6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
2015 TOP 7 SOCIAL MEDIA TRENDS
We all know by now that social media is here to stay. New platforms frequently emerge and features are constantly being added, so it’s worth taking a look at the social media trends for the first half of 2015. Let’s start with some current statistics for the most popular platforms: Facebook receives over 145 million… Continue Reading 2015 TOP 7 SOCIAL MEDIA TRENDS
New Tools For B2B Lead Generation
According to a recent survey, 7 out of 10 business owners said greater lead generation is their biggest challenge. Since there is such importance being placed on B2B lead generation to produce better results, it is crucial to find more meaningful ways to connect with leads. The good news is that with B2B social media… Continue Reading New Tools For B2B Lead Generation
Unveiling the SEO Secret of LinkedIn
LinkedIn is a social network that most of you are already familiar with. It’s largely a network for business professionals. It helps put people together and sets up new and potentially profitable business relationships and opportunities. Here’s a secret (well now it’s out of the bag) that few people know about. Besides being a great… Continue Reading Unveiling the SEO Secret of LinkedIn
LinkedIn is Going Public
In what will probably be a bunch of social networking sites going public over the next couple of years, LinkedIn has filed for an initial public offering as reported by the WSJ. What’s fascinating about this development is that we get to see their business model – profit, loss and future plans. Essentially learn how… Continue Reading LinkedIn is Going Public
How to Use Digital and Social Media to Get Business Now!
I’ve put together a exciting new workshop/seminar that can help your business. With all the talk about social media, I felt it was time to offer some clarity and direction. I hope you can join me on April 13th for: How to use Digital and Social Media to get business now! With the increasing pace… Continue Reading How to Use Digital and Social Media to Get Business Now!
Letting Go
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go