Google continues its focus on Local Search results with the introduction of a new Carousel photo display feature – a horizontal scrolling selection of photos at the top of the results page. Predominantly used for local results for restaurants, hotels and retailers – and soon to spread to various other categories – the Carousel will… Continue Reading Google's New Carousel Puts More Focus on Local Search
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Underestimating the Power of Local Search
Optimizing your website for local search is paramount if you want to be found in Google’s search results within a specific geographical area. Once a user searches for your company and adds geographical criteria, the search then becomes “local” and Google’s geographical algorithm – which of course is a secret – will have a dominating… Continue Reading Underestimating the Power of Local Search