local

Google's New Carousel Puts More Focus on Local Search



Google's New Carousel Puts More Focus on Local Search



Google continues its focus on Local Search results with the introduction of a new Carousel photo display feature – a horizontal scrolling selection of photos at the top of the results page. Predominantly used for local results for restaurants, hotels and retailers – and soon to spread to various other categories – the Carousel will… Continue Reading Google's New Carousel Puts More Focus on Local Search



Underestimating the Power of Local Search

Optimizing your website for local search is paramount if you want to be found in Google’s search results within a specific geographical area. Once a user searches for your company and adds geographical criteria, the search then becomes “local” and Google’s geographical algorithm – which of course is a secret – will have a dominating… Continue Reading Underestimating the Power of Local Search