long island marketing agency

AI’s Impact on B2B Marketing: a Content Creation Companion

AI’s Impact on B2B Marketing: a Content Creation Companion

AI in B2B content marketing has brought about a mix of both excitement and caution for marketers. Many companies have embraced AI-generated content, incorporating it across channels such as social media, email marketing campaigns, and website design. Even if you haven’t given AI a try yet, you’ve likely heard the ever-increasing buzz surrounding AI’s impact… Continue Reading AI’s Impact on B2B Marketing: a Content Creation Companion

What to Consider When Using AI-Generated Images in Marketing

What to Consider When Using AI-Generated Images in Marketing

Some companies have embraced the use of AI-generated art across various channels, such as social media, email marketing campaigns, and website design. Even if you haven’t ventured into the world of AI-generated content yet, you may have noticed the growing buzz surrounding AI in marketing. Popular AI art generators include tools like Canva, Adobe Sensei,… Continue Reading What to Consider When Using AI-Generated Images in Marketing

Turning Negative Reviews Into Positive Brand Experiences

Turning Negative Reviews Into Positive Brand Experiences

No one likes when negative comments come along on social media, but they can happen from time to time. So, how should brands respond? You have three options: You can respond in a caring, understanding way and help resolve the issue; you can ignore it and hope they go away (not a good idea); or… Continue Reading Turning Negative Reviews Into Positive Brand Experiences

4 AI Tool Tips Every B2B Copywriter Needs

4 AI Tool Tips Every B2B Copywriter Needs

Has your business ventured into the realm of AI writing tools? In today’s fast-paced digital world, artificial intelligence (AI) tools have emerged as a helpful resource for enhancing copywriting efforts. Admittedly, there are a lot of pros and cons that come along with using ChatGPT or the many other generative language programs available for writing… Continue Reading 4 AI Tool Tips Every B2B Copywriter Needs

Facebook Community Standards Affect Marketers: Stay Updated & Informed

Facebook Community Standards Affect Marketers: Stay Updated & Informed

Do you use Meta for Business in your digital marketing strategy? All advertisers who use Meta to promote products or services need to ensure their content complies with Facebook’s guidelines. Facebook’s Community Standards apply to all Facebook users and all types of social media content, all over the world. Facebook Community Standards are a main… Continue Reading Facebook Community Standards Affect Marketers: Stay Updated & Informed

A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets

6 SEO Tips: Your Business Is One Click Away from Being Discovered

6 SEO Tips: Your Business Is One Click Away from Being Discovered SEO tips from CGT Marketing

SEO (search engine optimization) is a critical part of the buyer’s journey and often the primary source of website traffic. It will: Help people find your business in a Google search. Earn your brand higher rankings via Google. Allow your business to build greater trust and credibility. Increase exposure to potential customers. Ultimately boost traffic… Continue Reading 6 SEO Tips: Your Business Is One Click Away from Being Discovered

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence Social media networking

LinkedIn B2B Marketing If your B2B company isn’t utilizing LinkedIn in your marketing plan, you’re missing out on a huge opportunity that could help your brand engage specific target audiences. LinkedIn is a powerful networking tool for B2B companies. If your goal is to connect with motivated business professionals and market your products/services to B2B… Continue Reading Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

5 Social Media Community Management Tips for Manufacturing Marketers

5 Social Media Community Management Tips for Manufacturing Marketers Manufacturing Marketing from CGT Marketing

Since a large portion of your audience is seeking and sharing technical information on social media, it’s important to remember that a critical element of an effective social media program is community management. It’s often overlooked or not attended to on a consistent basis, yet it remains a key step to increasing engagement, which eventually… Continue Reading 5 Social Media Community Management Tips for Manufacturing Marketers

5 Social Media Marketing Mistakes Not to Make in 2021

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

3 Agile Marketing Tips to Improve Your Marketing Agility

3 Agile Marketing Tips to Improve Your Marketing Agility

What is Agile Marketing? Since the start of the COVID-19 pandemic, successfully marketing your company can be challenging. Current events and what’s important to your audience can change on a day-to-day basis and even at a moment’s notice, ultimately affecting your marketing strategy and overall messaging. In fact, according to the Association of National Advertisers,… Continue Reading 3 Agile Marketing Tips to Improve Your Marketing Agility