loyalty

Lessons in Fostering Lifelong Customers

Lessons in Fostering Lifelong Customers

Reading New York Mag last week, I came cross a feature on Warby Parker, the company from which I purchase my prescription eyeglasses and sunglasses. And I somehow didn’t realize this before, but I am smack dab in the center of this company’s target demographic. They got me, and I didn’t even realize it was… Continue Reading Lessons in Fostering Lifelong Customers