The big news in the marketing world is the mega-merging of two ad agency giants – Publicis and Omnicom, forming the largest advertising agency on the planet. The executives have said that combining the agencies into a vast giant will help clients be “more nimble” in an advertising environment that’s constantly changing. Nimble? We want… Continue Reading The Merger of Two Giant Ad Agencies – Why We're Not One of Them
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Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers
Now that you know how beneficial Twitter can be for all aspects of your business, how do you grow your followers? Target specific ones. Say, for example, you’re a marketing company. The people more likely to follow you back are those who follow users similar to you. Search for other marketing companies in the Twitter… Continue Reading Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers