Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond
When you receive a promotional email, do you open it and read it? Or is your inbox always filling up with email after email from the same business, resulting in you deleting them all or even unsubscribing? If you’re running an email marketing campaign, the last thing you want to do is spam and annoy… Continue Reading 5 Tips for Running an Engaging Email Marketing Campaign
Virtual Reality. Some people fill with curiosity and excitement while others fear that this marks the beginning of when robots take over all of humanity. But no matter how you feel about it, virtual reality is a technology storm that’s been brewing for years and it’s only growing stronger. But what exactly is it? Virtual… Continue Reading Your B2B Marketing May Benefit from Virtual Reality Technology
In the last decade or so, marketers have needed to up their game so much that it’s getting hard to keep up. SEO, social media and content marketing are just a few tactics that weren’t even part of the conversation prior to 2006, and now they are front and center. The combination of digital plus… Continue Reading In-house or Outsource? That is the Question!
According to a survey by Reuters, four out of five Facebook users have never bought a product or service as a result of advertising or comments on the site. The poll also found that 34 percent of users were spending less time on the website than they were six months ago. Only 20 percent were… Continue Reading Facebook’s Future: Certain or Not?
Now that you know how beneficial Twitter can be for all aspects of your business, how do you grow your followers? Target specific ones. Say, for example, you’re a marketing company. The people more likely to follow you back are those who follow users similar to you. Search for other marketing companies in the Twitter… Continue Reading Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers
Twitter can be a powerful tool to drive visitors to your website. It’s a way to get short (140 character) messages out there to hundreds, if not thousands, of people. Here are some other uses of Twitter: Researching in real-time about a current event, trend or business. Promoting news for your business or organization. Developing… Continue Reading Using Twitter to Your Advantage: Part 1
This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I Determine Which Marketing Tactics are Right for My Business?