merger

The Merger of Two Giant Ad Agencies – Why We're Not One of Them

The Merger of Two Giant Ad Agencies – Why We're Not One of Them

The big news in the marketing world is the mega-merging of two ad agency giants – Publicis and Omnicom, forming the largest advertising agency on the planet. The executives have said that combining the agencies into a vast giant will help clients be “more nimble” in an advertising environment that’s constantly changing. Nimble? We want… Continue Reading The Merger of Two Giant Ad Agencies – Why We're Not One of Them