The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid
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Important Social Media Metrics to Know
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key findings: – 73 percent of adults online use social media. – 45 percent of people 65 and older who use… Continue Reading Important Social Media Metrics to Know
Six Essential Web Metrics To Track
Understanding the behavior of website users has become easier – drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: 1. Bounce Rate: Does your home page draw users deeper into… Continue Reading Six Essential Web Metrics To Track