Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Marketing Characteristics and traits of Generation X: Born between the years 1965 and… Continue Reading The Ultimate Guide to Generational Marketing: Generation X
millennials
5 Common B2B Marketing Mistakes to Avoid
Lately, we have been informing you on various marketing topics, tips and techniques that you should do. This time around, we are going to focus on what you should not be doing. Below, we have compiled a list of five common marketing mistakes that B2B Marketers face every day. 1) Thinking that B2Bs and B2Cs… Continue Reading 5 Common B2B Marketing Mistakes to Avoid
How B2B Marketers Can Use Millennials To Prepare for Generation Z
It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how… Continue Reading How B2B Marketers Can Use Millennials To Prepare for Generation Z
How Millennials are Changing the Business-to-Business Marketing Game
A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game