There are many aspects that make up a successful mobile marketing campaign. And before you think that B2Bs cannot benefit from these strategies, think again. There are many parts of the B2C marketing industry that B2Bers can most definitely take advantage of, and we have gathered them here: Mobile Video Video marketing is one of… Continue Reading Yes, B2Bs Can Benefit From Mobile Marketing
SEO, short for Search Engine Optimization, should be a fundamental part of your search marketing strategy. It is essential in maintaining a strong digital presence, especially in this day and age when the majority of buyers hit the Internet to find products and services. There are over a billion websites on the Internet today, so… Continue Reading Why You Should Be Using SEO For Your Business.
If you take a look around, you will see a smartphone in the hands of almost everyone you see. This holds especially true for B2B marketers who are engaged in lead generation. They know their professional audience is constantly connected to their devices for things like email correspondence and professional networking. With this in mind, the… Continue Reading 3 Mobile Optimization Strategies for B2B Marketing
Lately, companies have been shifting more of their advertising budgets – at least 25 percent – from traditional marketing toward digital/online efforts. While it may seem smart to shift dollars online to where people are spending more time, it raises questions that can dramatically affect your profit structure. Being online where people are doesn’t mean… Continue Reading Does Allocating More Dollars Into Digital Marketing Make Sense?
In terms of mobile marketing, we hear a lot about whether or not ad spending is worth it – many marketing dollars are wasted on false clicks. But what about email marketing? According to a report by Forrester Research, 78 percent of email users will access their emails on their phones by 2017 (“Email Marketing… Continue Reading Look to the Future With an Email Redesign
Is mobile marketing worth the investment? Even though 10 percent of internet visits come from smartphones and tablets, businesses are not spending a lot of digital marketing dollars on mobile marketing or advertising (comScore). A study from Trademob found that 40 percent of display clicks from people who do advertise on smartphones were in fact… Continue Reading 40 Percent of Mobile Marketing Dollars Wasted
With more and more people accessing websites through their smartphones, it’s important that your site is easy to read and navigate, with links that are “thumb-ready” for a smaller screen. Your mobile site needs to have three pieces of information instantly available to users on the go: your address, phone number and hours. Keep in… Continue Reading Using Google to Get a Mobile-Friendly Website
With mobile marketing being hyped as “the next big thing” for every business category, the question remains, “Is it for real, is it for you and how deeply should you participate?” The answer comes in knowing if your customers will seek out information about your company using their smartphones – much like fifteen years ago,… Continue Reading Is Mobile Marketing Right for Your Company?