Facebook is at it again—and we’re not talking about a new emoji on Messenger. They have launched a whole new platform specifically aimed at businesses. We anxiously welcome Workplace by Facebook. Workplace is an enterprise-focused social networking software aimed at assisting the day to day operations of organizations all over the world. After being in… Continue Reading Introducing Workplace by Facebook
Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017
The first two things that should come to mind, when most people think about growing a blog with SEO, are highly targeted keywords and link-building. Both of these strategies play significant roles in helping to increase traffic; however, that’s just the tip of the iceberg. Today, we are going to share a few tips that… Continue Reading Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
If you take a look around, you will see a smartphone in the hands of almost everyone you see. This holds especially true for B2B marketers who are engaged in lead generation. They know their professional audience is constantly connected to their devices for things like email correspondence and professional networking. With this in mind, the… Continue Reading 3 Mobile Optimization Strategies for B2B Marketing
Understanding the behavior of website users has become easier – drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: 1. Bounce Rate: Does your home page draw users deeper into… Continue Reading Six Essential Web Metrics To Track
A few years ago, getting a frequency reward card into a customer’s wallet or onto a keychain was a strong barometer of their loyalty to your business. Now, whether you’re in the retail, professional services or manufacturing sectors, those cards, and the loyalties that go along with them, are being replaced by smart phone apps.… Continue Reading There’s an App For That. Should Your Business Have One?
Is mobile marketing worth the investment? Even though 10 percent of internet visits come from smartphones and tablets, businesses are not spending a lot of digital marketing dollars on mobile marketing or advertising (comScore). A study from Trademob found that 40 percent of display clicks from people who do advertise on smartphones were in fact… Continue Reading 40 Percent of Mobile Marketing Dollars Wasted
With recent reports stating that there will soon be more smartphones than people in the world, Google is rushing to refine its mobile search capabilities – and your business will want to be part of it. Google will have two entirely different search engines: Its search index for mobile and its main one used for… Continue Reading Google and Google Mobile: Two Separate Search Engines
With more and more people accessing websites through their smartphones, it’s important that your site is easy to read and navigate, with links that are “thumb-ready” for a smaller screen. Your mobile site needs to have three pieces of information instantly available to users on the go: your address, phone number and hours. Keep in… Continue Reading Using Google to Get a Mobile-Friendly Website
With the increasingly popularity of smartphones, QR (Quick Response) Codes are ready to go mainstream and play an important role in linking your customers and clients to valuable digital content via their smartphone. Manufacturing companies are putting QR codes on their catalogues and packaging to provide additional selling information or instructions. Retailers and service companies… Continue Reading Using QR Codes as Marketing Tools
With mobile marketing being hyped as “the next big thing” for every business category, the question remains, “Is it for real, is it for you and how deeply should you participate?” The answer comes in knowing if your customers will seek out information about your company using their smartphones – much like fifteen years ago,… Continue Reading Is Mobile Marketing Right for Your Company?
Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page,… Continue Reading Six Essential Google Analytics Web Metrics to Track