We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets
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5 Tips to Enhance The User Experience on Your Dental Manufacturing Website
In order to effectively connect with dental professionals online, you’ll need to build a website for your dental manufacturing company that not only offers informative content, but a positive user experience. Your website is the core of your digital footprint, and what your visitors encounter will determine whether or not they want to do business… Continue Reading 5 Tips to Enhance The User Experience on Your Dental Manufacturing Website
Don't Let Tweets Fall on Deaf Ears
According to results of a study conducted in early 2013, 71 percent of major retailers who are active on Twitter don’t respond to customers on the social media service. We’ve seen equally high numbers apply to other types of brands and businesses on Twitter. The number is frightening. After all, the point of social media… Continue Reading Don't Let Tweets Fall on Deaf Ears