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The Olympics: Going Against Marketing Intuition

As the Olympics wind down this week, the biggest and most buzzed-about issue hasn’t been the gold medals and world records, it’s been the International Olympics Committee (IOC) and its Rule 40. For context, Rule 40 lasts from July 18 to August 15 and prohibits all Olympians from promoting any sponsors that aren’t official Olympic… Continue Reading The Olympics: Going Against Marketing Intuition

GM Pulls Advertising From Facebook, Journal Reports

Many companies have been questioning whether advertising on Facebook is effective, and General Motors Co. has just determined that they, in fact, aren’t. The company has planned to stop advertising on Facebook, revealing that their paid ads have had little impact on consumers, reports the Wall Street Journal. GM will still continue to expand its… Continue Reading GM Pulls Advertising From Facebook, Journal Reports